![Hyundai1A](/assets/uploads/img/projects/Hyundai-TV/_size480x270/HYUNDAI1a.jpg)
![Hyundai2](/assets/uploads/img/projects/Hyundai-TV/_size480x270/HYUNDAI2.jpg)
![Hyundai3](/assets/uploads/img/projects/Hyundai-TV/_size480x540/HYUNDAI3.jpg)
Hyundai - 'Turning Petrol Heads'
Project
TV Commercial/Concept/Production
Overview
Hyundai is not known for performance motoring. N will change that. Built on some impressive engineering, the new brand started debates among motoring enthusiasts the moment it was launched. So we made that debate our focus – some love it, some can’t believe it. Either way, it’s turning petrol heads.
With our petrol head characters, we created a concept that is bold and disruptive – making the audience’s doubts and surprise a central pillar of the work. This through-the-line campaign brought the characters to life across TV, cinema, print and ambient formats.
Services
Concept/Production Management
Creative Partners
Production - Chief Productions, Manchester
VFX: We Are Lut
Director - Nate Camponi
Concept/Creative Direction - Andy Walmsley
DOP - James Watson
![Hyundai4](/assets/uploads/img/projects/Hyundai-TV/_size480x270/HYUNDAI4.jpg)
![Hyundai5](/assets/uploads/img/projects/Hyundai-TV/_size480x270/HYUNDAI5.jpg)
![Hyundai6](/assets/uploads/img/projects/Hyundai-TV/_size480x270/HYUNDAI6.jpg)